When you say “the best car in the world”, most people will blurt out: It’s an accepted fact.
No matter how many factories are bigger than Rolls-Royce or how many luxury cars are more expensive, the Double R is still the top car in the world. So?
Rolls-Royce as a car industry “big guy”, its models have a mysterious name: Phantom, Guster, phantom, obsidian……
Today, Brother Jiang will bring you one of the most popular Rolls-Royce models – Phantom.
What does a new generation of Phantoms look like?
The Phantom was Rolls-Royce’s first product after the acquisition.
Recently, a group of new generation (eighth generation) Rolls-Royce Phantom domestic road test photos have been revealed, according to the previous news, the new car will use an all-aluminum body structure, it is expected to be released in 2017.
From the spy photo, the new car is expected to retain the rectangular front design, as well as the Parthenon style air grille and other classic design, brand recognition is very high.
From the side, the body is long but chiseled, and the new C-pillar shape makes the rear of the roof look rounder and more coordinated.
In the rear, the new car still uses a longer rear suspension with a sunken rear.
But the whole still continues Rolls-Royce’s usual long and square characteristics.
In what way did the second seventh Phantom say goodbye?
As the saying goes, out with the old, in with the new.
The seventh generation Rolls-Royce Phantom model was officially discontinued in November 2016.
To mark the end of the series, Rolls-Royce has launched a global limited number of 50 Phantom to the collector’s edition.
The Phantom to Collector edition comes in two versions, the coupe in Burgundy and festive silver, and the convertible in midnight blue and polar white, all in homage to the second generation Phantom.
Open the carriage doors and you’ll see the Phantom to Classic’s stunning detail control: the brushed dash, the front seats are highlighted, and the two-door coupe’s roof is a hand-woven, star-studded design.
A drawer in the center console, dedicated to precious memorabilia, contains a polished aluminum gift box containing cards containing the history of the brand and model, with the car number engraved using laser etching technology.
In the trunk, there is a custom picnic package, including a refrigerator for storing champagne, which can hold two standard bottles of champagne and eight custom Rolls-Royce glasses.
Three industries cold, car king’s recent performance and how?
As the global economy faces downward pressure, the once-mighty luxury industry is not immune.
China was Rolls-Royce’s largest market in the world in 2013, but sales have been falling since 2014, with fewer than 400 cars sold in the country by the end of last year.
Rolls-Royce’s global sales have continued to rise since 2010, reaching 4,063 in 2014, surpassing the 4,000 mark.
Rolls-Royce’s global sales fell 7% year on year to 3,785 vehicles in 2015, ending five years of uninterrupted growth, as sales in China fell sharply.
In the case of the market downturn, the king of cars also frequently come up with new ways to ensure reputation and improve sales.
First recruit: develop suvs in hot niche models as the biggest competitor to add more introduced, and the other is the hot field of suvs, such as, itching, Rolls-Royce is developing a model called Cullinan, just not willing to call it rolls in the SUV, but as a high chassis, the whole road vehicles.
The V12, pair of doors and other classic design is sure to be retained, other design ideas will be more interesting to watch in the endless speculation of fans.
In the past five years, Rolls-Royce consumers have shown an obvious trend of youth, and people in their 40s have become the main consumption force.
The changing consumer proposition also forced Rolls-Royce to adjust its own products.
To mark BMW’s centenary, Rolls-Royce has unveiled a concept car called the 103EX, which will be powered by side-wheels motors and envisages the goddess of Celebration being controlled by the Voice of Eleanor system, which will command her to do everything from driving herself to reading messages.
In the eyes of ordinary people, the biggest feature of every Rolls Royce is luxury. In fact, Internet of vehicles and artificial intelligence driving are no less important in the research and development of Rolls Royce.
At the same time, Rolls-Royce has tailored its products for the Chinese market.
In response to Chinese consumers’ desire for space and chauffeurs, Rolls-Royce unveiled its first long-wheelbase Phantom, which is a few inches longer than the regular Phantom.
In addition, to celebrate the New Year of the Dragon, Rolls Royce also launched the Year of the Dragon limited edition sedan, with embroidered leather dragon pillow and other unique design.
The special series sells for more than $1 million.
