The gold price of the online gold store refers to the raw material of gold that has not been touched completely, and the gold jewelry in the gold store needs to charge the process fee.
The price of gold jewelry is about 15 to 30 percent above the international gold price, and then some labor fees are added.
In addition, gold does not have a brand, while jewelry must have a brand. Different brands have different cultures, and every step of jewelry design, plate making and finished product processing requires a lot of manpower and material resources, so there will be certain differences between different brands of gold jewelry.
The price of gold of many brands is basically the same, which is about 28% on the basis of the international gold price. It can be said that the gold jewelry sold by gram is the most expensive.
However, these brands sell very well, which indicates that consumers recognize their price, technology and style. These brands are positioned as fashion consumers who have requirements on the quality of gold jewelry.
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